With 7 years of experience working across agency, in-house and freelance environments, my career began in brand-led design, but over time my focus naturally shifted towards how people interact with digital products and how design decisions affect clarity, usability and performance. I now work primarily with UI and UX principles, contributing to user journeys, interface design, and iterative improvement across digital touchpoints.

 

In my current role, I design and refine digital experiences across email and web, using performance data and A/B testing to inform design decisions. I collaborate with teams across the business, balancing user needs with business goals and practical constraints.

 

I’m particularly interested in creating intuitive, accessible interfaces and exploring how AI tools can support UX research and create more efficient, insight-led design workflows. Not as a replacement for designers, but as a way to enhance thinking, iteration, and impact. I’m currently open to UX/UI design opportunities and enjoy working in collaborative, product-focused teams where thoughtful design plays a meaningful role in shaping user experience.